From the perspective branding, Facebook is different from other platforms in the history of marketing. It has more than 1.6 billion active users, offers international reach, free page creation, and is an excellent platform for advertising, regardless of your budget. Facebook can now run third-party advertising, which further increases the likelihood of success in this network. On Facebook, you can do everything from ads to promotions. Facebook marketing becomes easy if you understand the basics. There are many opportunities for marketers and advertisers.
Although marketing on Facebook is relatively easy, it isn’t without its challenges. Many people lack enough knowledge to successfully use the platform. Facebook is pretty easy to use, and you certainly do not have to be a tech guru to understand this platform. Facebook simplifies the process by providing creation and management tools, but not many are aware of their existence.
Manually creating advertisements can be frustrating and inconvenient. Even if you have a really good idea, developing a separate ad on this platform is very time-consuming. This is a pretty big investment, especially for small businesses.
Another major obstacle that most newcomers to the Facebook marketing world face is that they depend on superficial numbers, such as the total number of likes or views they've received. These metrics should not be your only goal. The main concern should be ROI (return on investment). With the right tools and some knowledge, this can be calculated fairly easily.
These obstacles may seem overwhelming, but you don’t have to worry about them. Third-party developers are working to simplify your Facebook marketing process. There are a few tools that you should familiarize yourself with. These tools help to overcome or completely avoid these obstacles. Some of the most useful ones are listed below.
Developed by Driftrock, this is a tool designed for developing well-optimized and targeted ads for Facebook as well as Instagram. It syncs with your existing e-commerce platform and helps you collect customer data, allowing you to focus more accurately on your existing customer base. You can focus on your existing customers and mailing lists, or you can find new people who have the same characteristics as your current customer base.
This tool is mainly used to track web traffic. If you do not use it in conjunction with your Facebook marketing campaign, you're missing out on some good things. With this tool, you can obtain segmentation analysis of the data like conversions, custom reports, display charts, and scorecards to see the changes in the performance of the content. For example, if you ran a Free UK Business Directory and you wanted to see if adding more content onto the category pages affected your click-through rate for signups then you can use analytics for this. It also tracks the data related to all the users who have visited your website and any actions they performed on the website. This is an ideal tool for determining the profitability of investments and the effectiveness of your location.
With this tool, you can link your accounts centrally on Facebook, Twitter, Instagram, LinkedIn, and any other social networks. You can plan and publish your posts, track your activity on these social media sites, interact with your customers, and even track your competition in the marketplace.
This is a social analytics tool that works with all available social networking applications. It helps you to conduct competitive research and provides you with information about your target audience, your ROI, and other data in the form of customizable reports that can be tailored to your goals.
DrumUp is a combination of content marketing and social media tools that helps you find content that is considered appropriate and effective for your audience. DrumUp sifts through tons of content available online and uses a complex algorithm for recommending stories and content that’s most relevant to your audience. Essentially, it does all the heavy lifting when it comes to finding the ideal content. It is quite easy to use and you can quickly review and create as well as publish the posts to your social media account. It also provides different analytics like the engagement rate and media analytics to measure the effectiveness of the content you are using.
With this tool, you can analyze the reach and effectiveness of your Facebook page. All you have to do is specify the URL of your page. This tool notifies you of any errors in your layout and the type of activity your site has received. This is a free application.
This tool is designed to make it easier to create advertising and host competitions using Facebook. The interface of this application is quite simple, and it has several tools that you can use to create a campaign that meets your needs.
All of these tools have their pros and cons, so the choice of tools depends on your goals and preferences. Most of them offer free trials or are available for free. Get started, experiment a bit, and you can focus on what suits you. If you can streamline your strategy, automate this process, and measure your ROI correctly, you can take full advantage of what Facebook has to offer.