Identify which pages are driving the most traffic and ranking the best in organic searches: This step is critical and can make or break your website redesign. Using either Google Search Console or Google Analytics, list your top-performing URLs from an organic traffic and impression perspective. It's important that these get redirected to their respective new page or URL to ensure that SEO Agency value is immediately passed through to your website so that you do not see a dip.
Incorporate SEO in design stages: When building new navigation, site architecture, landing pages, user research, layouts, templates, content, and features, be sure to include SEO reviews and inputs on each of these. At the end of the day, doing so will result in an SEO- and user-friendly website.
Ensure proper tagging: HTML tagging is critical even when rebuilding a website. Be sure to roll over the tags of high-performing pages to your new website. Also be sure to incorporate the latest schema tags that can help search engines better index your website's content.
Set up the right redirects: As mentioned, identifying your top-performing pages from an organic and even a paid search side is critical to maintaining and carrying over that performance into your new website. Be sure to take the list that you identified earlier and set up 301 permanent redirects immediately after the website is launched. This will prevent your website from seeing a search engine ranking drop.
Have the right words in your domain: Search engines still look at the keywords that are used in a website's URL. So, when choosing a domain, consider opting for one that includes your product category or other important search terms that you want your website to rank for (e.g., abcplumbers.com will help the site rank for plumbers).