Draw People To The Same Conclusion

With P.R. (and P.R. in general), you do not tell the public that your new digital fish cleaner is the greatest invention since the dawn of time. You could easily do that in an ad. Your goal is to lead people to draw that same conclusion for themselves …

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The importance of researching your Hull marketing agency

Marketing research shows that users expect a multi-channel journey when buying goods or researching services.

This is where hiring a Hull marketing agency can help.

Finding, choosing, and partnering with the right marketing agency can truly make or break a business.

Marketing can happen almost instantly and evolve as needed …

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We Care About Our Animals

But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us …

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How To Identify Your Target Audience

Another important aspect that can help you identify your target audience pertains to age. While you need not be very particular about individual age, you can try to categorize your target clients into age groups based on generations. For instance, you can target clients between the ages of 25 and …

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How To Arrive In Style

Arrive at the business and settle yourself in for a small “lunch,” ensuring that you are radiating your positive celebrity “chi” near one of the large sidewalk-facing windows. While you enjoy your hot mug of organic air with a side of lemon water, watch the front windows. Paparazzi will eventually …

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Happiness And Joy

There are many different positive emotions, just as there are a variety of negative ones. Unfortunately we lack good names for the positives. “Happiness” and “joy” will have to do for now. Positive emotions include enjoying sensory impressions, like smells or objects of beauty, being amused by something, or simple …

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Apprentice

Have you worked for someone for years? Learned a skill, a trade, or have simply experimented with jobs that catch your interest? You may not have a college education, but you have a clear desire to reach your fullest career potential. Are steel buildings uk more environmentally friendly?

Jim, a …

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Sales Producer

Sarah is our top sales producer for fifteen years and is a person who is described as perpetually upbeat and positive. But lately, her sales results have been inconsistent, hitting quota one month, not the next month. She is short with colleagues and other members of the team.

Julia is …

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Shifts in Learning

We all often discuss the Internet, computers, and mobile devices and remark on how things have changed dramatically. But what exactly has changed, and what is the impact these changes have on learning? Historically, prior to digital technology, learning was presented in written form (textbooks, job aids) and, after the …

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Complacency

Humans lean toward complacency and comfort, so the answer is likely no. If that’s the case, you need to make some adjustments to that circle for a kick start to personal and professional growth. Again, it doesn’t mean you have to be a dick about it and completely …

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How do you think other people view you?

Do you come across as outgoing and independent, or are you more introverted and shy? How others perceive us has everything to do with the way we are treated, and it is a key element in how criminals target their victims. In 1981 there was a study conducted by sociologists …

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Imagine your a burglar

Imagine for a moment you’re a burglar casing two houses in a nice neighborhood. Both houses have well-manicured yards and give the impression that someone wealthy lives inside. You know you can find something of value in either house; the only question is which one to break into. According …

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Think like a criminal

It actually has nothing to do with the car you drive or the watch you’re wearing. Criminals find those things attractive, but the real value lies in what they can take from you and get away with free from harm. That’s why situational awareness is the number-one deterrent …

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Advice for replacing an old website

Identify which pages are driving the most traffic and ranking the best in organic searches: This step is critical and can make or break your website redesign. Using either Google Search Console or Google Analytics, list your top-performing URLs from an organic traffic and impression perspective. It's important that these …

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Common SEO Issues

There are many common SEO issues that I've seen time and time again over the years that can severely compromise SEO expert performance and rankings. They typically can be bucketed into the following main categories.

Bad HTML Coding

HTML coding is the code that's behind each web page. It essentially …

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Keeping Pigs

Pigs can be farm-raised on a commercial scale for profit, in smaller herds to provide fresh, homegrown meat for your family, or to be shown and judged at county fairs or livestock shows. Characterized by their stout bodies, short legs, snouts, hooves, and thick, bristle-coated skin, pigs are omnivorous, garbage-disposing …

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Why People Fall Into Debt

People find themselves in debt for a number of reasons: lack of financial literacy, lack of discipline, an unforeseen financial crisis, such as loss of a job, black tax, or because they’re trying to keep up with the neighbours or buy that VW campervan for sale that they fancy …

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Are You On a Personal Journey?

My good friend tells a story about how when he and his friendwere younger, they went to India expecting to leave the Western world and all its beliefs behind. They saved their money and journeyed on this huge pilgrimage to cash in on the exotic enlightenment that Indian mysticism seemed …

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Becoming a Wedding Consultant

Weddings are a multi-million dollar business. In 2006, the Fairchild Bridal Group estimated that about $125 million was spent on about 2.1 million weddings. The cost of weddings, like many other things, has inflated drastically over the years. In the past, just the bride's family funded events. Now it …

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Useful Facebook Marketing Tools

From the perspective branding, Facebook is different from other platforms in the history of marketing. It has more than 1.6 billion active users, offers international reach, free page creation, and is an excellent platform for advertising, regardless of your budget. Facebook can now run third-party advertising, which further increases …

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Why are you Starting Your Own Business

Self-employment did not evolve in the last century; it is the way people have survived and made money almost since the beginning of time. Small and microbusinesses constitute a huge percentage of American—and glob- al—businesses. When times get tough and the word “recession” emerges— in other words, they …

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Real Ale and Microbreweries

Some mass-produced beer is good stuff: not all MB beer is terrible. For example, Guinness is a mass-produced beer with flavor, body, and character; it sells in 120 countries and has totally dominated the stout market for decades. Domestic German beer is mass-produced, but of very good quality. The trend …

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Urban Environmental Problems

The scale and nature of urban environmental problems vary at four levels: household level, community level, city as a whole and national/global level. Urban environmental problems common to most cities in the developing world are listed as follows:

  • Air pollution—more heat, noise, particulates and smog
  • Heat island formation …
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Entrepreneurship Unleashed?

Welcome to the wonderful world of entrepreneurship, one of the leading global trends. What an exciting opportunity to explore your creativity, be your own boss, and build a little gold mine—you hope. It is an exciting challenge, a whole new world of doors and knowledge opening for you. If …

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How Long is your Vision Statement?

A Vision statement is the most powerful motivator at leaderships' disposal. Vision describes 'where and when' - it paints a compelling picture of the company at some future point in time. President John F. Kennedy's challenge to land a man on the moon and bring him back safely before the end …

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The Benefits of Product Innovation

As a result of the impact of technological advancement and globalization, almost every area in the world is becoming easier to reach. For every new day, there is a new technology and an innovation that drives us further into the digital world. This is the most important time for businesses …

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Project Planning

A project’s planning phase begins with a charter and ends with an approved plan. The amount of planning that occurs between these points depends on the type and size or complexity of the project and the amount of certainty that exists in the process and definitions that planning is …

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Understanding the Precariat

In his research, Guy Standing has identified a new class that he calls the precariat, which has emerged through globalization, liberalization, and increasing robotization and digitization. This class has the potential to change how businesses are organized in the future and how societies develop. Many activist groups from the precariat …

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Maintaining Psychological Consistency

We find what we seek. If we can’t find it, we make it up. In politics, members of different parties will refuse to peaceably or tolerantly listen to opposing party commercials. Smokers won’t read articles about the dangers of smoking. Drug users don’t spend much time at …

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Macro and Micro Economics

One of the most common distinctions in the field of economics is between macro- and microeconomics—terms coined by a Norwegian economist, Ragnar Frisch, in 1933. As the names suggest, these two approaches to understanding the economy focus on big things and small things. Macroeconomics is concerned with what happens …

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What is DevOps?

DevOps is a philosophy, one that that prioritizes people over process and process over tooling. DevOps builds a culture of trust, collaboration, and continuous improvement. As a culture, it views the development process in a holistic way, taking into account everyone involved: developers, testers, operations folks, security, and infrastructure engineers …

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